Did you know that your brain plays a significant role in how you manage money? At CedisPay, we’ve combined insights from behavioral science, psychology, and neuroscience to create the My Financial Wellbeing Budget App—a tool that doesn’t just track your finances but transforms the way you think and act about money.

• Behavioral Science: Understanding Your Money Habits: We recognize that most financial decisions are emotional, not logical. That’s why the app:
  • Tracks patterns: See where your money goes and identify spending habits.
  • Encourages positive reinforcement: Celebrate small wins, like staying on budget or reaching savings goals
  • Reduces overwhelm: Simplifies decision-making by breaking financial tasks into manageable steps
• Psychology: Building Financial Confidence: Money management often comes with stress and anxiety. Our app helps you build confidence through:
  • Goal setting: Clearly defined financial goals help shift your focus from fear to action
  • Personalized progress tracking: Visualize success with charts and milestones that show your progress
  • Mindset shift: Built-in reminders help reframe challenges as opportunities to grow
• Neuroscience: Rewiring Your Brain for Financial Success: Changing habits requires rewiring how your brain processes money decisions. The app integrates:
  • Gamification: Earn points and rewards for completing financial tasks, activating your brain's dopamine response for motivation
  • Consistency tools: Daily nudges and reminders strengthen neural pathways that support good money habits
  • Stress management: Notifications encourage mindfulness to help you make calm, rational financial choices

CedisPay: Changing Money Habits, Changing Lives

• Welcome and Introduction:
  • Introduce CedisPay: Share the purpose, mission, and values of the company
  • Set the Context: Explain why financial wellbeing is a challenge for many people and how understanding human behavior can create better financial habits
• Behavioral Science in the My Financial Wellbeing Budget App:
  • How It Works: Highlight how the app uses insights from behavioral science to nudge users toward positive financial behaviors, like saving more or spending less
  • Examples in Action: Share specific features, such as alerts for overspending, gamified savings goals, or progress tracking, that leverage behavioral economics
• The Role of Psychology:
  • Emotional Connection with Money: Discuss how emotions influence financial decisions and how the app helps users manage those emotions
  • Mindset Shifts: Explain how the app fosters a growth mindset around money management and financial goals
• Neuroscience in Financial Decision-Making:
  • How the Brain Handles Money: Simplify how neuroscience reveals our brain’s reactions to financial stress, rewards, and risks
  • App Integration: Showcase features like calming interfaces, motivational triggers, or rewards systems designed to align with how the brain processes information
• Key Features of the App:
  • Budget Tracking: Explain how the app simplifies budgeting while keeping users engaged
  • Financial Wellbeing Calculator: Show how it provides personalized insights based on individual behavior
  • Goal Setting and Tracking: Highlight how users can set, track, and celebrate progress toward financial goals
• Practical Takeaways for the Audience:
  • Strategies: Share tips attendees can apply right away, like automating savings or identifying spending triggers
  • Benefits: Emphasize how understanding their own psychology can help them build sustainable financial habits
• Interactive Q&A Session:
  • Allow attendees to ask questions about behavioral science, the app, or general financial wellbeing. Provide personalized insights to create a sense of connection and value
• Call to Action:
  • Encourage attendees to try the My Financial Wellbeing Budget App and start their journey toward financial peace
  • Share a link to download the app and emphasize the free features available
By weaving in storytelling, real-world examples, and interactive moments, you’ll keep attendees engaged and leave them with actionable insights

Absolutely! Starting with the principle that personal finance is 80% behavior and only 20% knowledge is a compelling way to frame the webinar. It sets the stage for why understanding behavioral science, psychology, and neuroscience is essential for financial wellbeing. Here’s how you can structure this approach

Opening Statement

The 80/20 Rule of Personal Finance: "Did you know that managing your finances successfully isn’t just about what you know—it’s about what you do? Research shows that personal finance is 80% behavior and only 20% knowledge. That’s why even the smartest individuals with the best advice can still struggle with money—they haven’t cracked the behavioral code."

Why Understanding Behavior Is Key

• Behavioral Science Defined: "Behavioral science helps us understand why we act the way we do—especially when it comes to decisions like saving, spending, and investing."
• Psychology’s Role: "Psychology dives into how emotions and thought patterns impact our money choices. Why do we splurge on a bad day or procrastinate on budgeting? These are questions psychology answers."
• Neuroscience in Action: "Neuroscience looks at the brain—how it processes financial stress, rewards, and decisions. Understanding this allows us to create tools that work with the brain, not against it."

Connecting It to Personal Finance

"If money management is about behavior, then to change your financial story, you need to understand the science behind your actions. That’s where CedisPay’s My Financial Wellbeing Budget App comes in—it’s designed with these principles to help you not just learn about money but act on that knowledge every day."

Key Takeaways for the Attendees

• Why Most Financial Plans Fail: "They focus only on knowledge—like budgeting templates or investment advice—without addressing the root behaviors that drive financial success."
• How CedisPay Helps: "Our app bridges this gap by using behavioral science, psychology, and neuroscience to create a financial system that works for you—not against you."

Impactful Transition to the App’s Features

• “Let’s take a deeper look at how these principles come to life in the My Financial Wellbeing Budget App. From understanding emotional spending triggers to building positive habits that stick, the app is your partner in transforming knowledge into action.”